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Say Hello To Your New Favorite-Fast Fashion Shop

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There's nothing more exciting than stumbling across a retail site that aligns with both your budget and your tastes. Well, Finery London has been patiently awaiting your discovery. The high-street British site was founded in 2014 by a trifecta of former Topshop and ASOS directors, buyers, and designers, so you can expect an ideal mesh of contemporary and trendy selections. The clothes are unique enough to feel new (you won't be passing anyone in the same buy) and the low price points will make you soar.

Finery London's winning factor lies in its driven aesthetic. From the beautiful site photography to the cool-girl styling, we see fast fashion transformed into a fast-fashion brand. To kickstart your first shopping experience with the U.K.'s next best thing, we've selected 20 pieces, all under $100!

Be the bluebell of the ball.

Finery London
Mayfield Slit Front Shirt Dress, $89, available at Finery London.

Wrap on up in a pretty plum midiskirt.

Finery London
Deloraine Tie Split Front Jersey Skirt, $59, available at Finery London.

Sparkle colorblocking is my favorite type of colorblocking.

Finery London
Enfield Lurex Detail Jersey Dress, $75, available at Finery London.

Long sleeves for optimal self cuddling.

Finery London
Sutherland Cut About Ripple Stitch Knit Jumper, $89, available at Finery London.

This jewel-toned midi is not your average prairie skirt.

Finery London Longford Pleated Skirt, $75, available at Finery London.

Deep pockets we thought we could only dream of having.

Finery London Cartwright Utility Crop Trousers, $95, available at Finery London.

It’s time for that silk scarf trend to move south. Bring back the silk scarf belt.

Finery London Dora Fine Art Print Fabric Ring Belt, $35, available at Finery London.

An asymmetric hem is an easy way to spruce up a plain white tee look.

Finery London Ludlow Shell Top, $65, available at Finery London.

A column dress that’s universally flattering...but more importantly, it’s under $60.

Finery London Alvey Jersey Cami Maxi Dress, $59, available at Finery London.

Finery London: making sweatpant racing stripes work for our everyday trousers since 2014.

Finery London Addison Contrast Panel Trousers, $89, available at Finery London.

This obi-style wrap cinches in just the right spots.

Finery London Cobham Wrap Front Top, $65, available at Finery London.

All tied up.

Finery London Oakden Tailored Tie Shorts, $59, available at Finery London.

Forget pom-pom keychains. Proudly wear your pom all day as a bracelet.

Finery London Dimble Pom Pom Leather Bracelet, $35, available at Finery London.

Is it a cool 3-D effect or just a clever mesh overlay?

Finery London Argyle Origami Mesh Detail Jersey Top, $65, available at Finery London.

Feeling shifty.

Finery London Kimpton Tuck Front Dress, $89, available at Finery London.

Culottes? We’re going to start calling them cool-ottes.

Finery London Belgrave Jersey Culottes, $79, available at Finery London.

Tip-toein’ in our slip-ons.

Finery London Elwood Luxury Pointed Trainers, $95, available at Finery London.

We wouldn't mind being chained to these earrings.

Finery London Reesly Right Angle Connector Earrings, $45, available at Finery London.

“HOOP!” there it is.

Finery London Hurlock Hoop Front to Back Earrings, $35, available at Finery London.

Tailored trousers are not just for the luxe.

Finery London Allexton Stripe Jacquard Wide Leg Trousers, $95, available at Finery London.



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