Finery London's winning factor lies in its driven aesthetic. From the beautiful site photography to the cool-girl styling, we see fast fashion transformed into a fast-fashion brand. To kickstart your first shopping experience with the U.K.'s next best thing, we've selected 20 pieces, all under $100!
Be the bluebell of the ball.
Finery London Mayfield Slit Front Shirt Dress, $89, available at Finery London.
Wrap on up in a pretty plum midiskirt.
Finery London Deloraine Tie Split Front Jersey Skirt, $59, available at Finery London.
Sparkle colorblocking is my favorite type of colorblocking.
Finery London Enfield Lurex Detail Jersey Dress, $75, available at Finery London.
Long sleeves for optimal self cuddling.
Finery London Sutherland Cut About Ripple Stitch Knit Jumper, $89, available at Finery London.
This jewel-toned midi is not your average prairie skirt.
Finery London Longford Pleated Skirt, $75, available at Finery London.
Deep pockets we thought we could only dream of having.
Finery London Cartwright Utility Crop Trousers, $95, available at Finery London.
It’s time for that silk scarf trend to move south. Bring back the silk scarf belt.
Finery London Dora Fine Art Print Fabric Ring Belt, $35, available at Finery London.
An asymmetric hem is an easy way to spruce up a plain white tee look.
Finery London Ludlow Shell Top, $65, available at Finery London.
A column dress that’s universally flattering...but more importantly, it’s under $60.
Finery London Alvey Jersey Cami Maxi Dress, $59, available at Finery London.
Finery London: making sweatpant racing stripes work for our everyday trousers since 2014.
Finery London Addison Contrast Panel Trousers, $89, available at Finery London.
This obi-style wrap cinches in just the right spots.
Finery London Cobham Wrap Front Top, $65, available at Finery London.
All tied up.
Finery London Oakden Tailored Tie Shorts, $59, available at Finery London.
Forget pom-pom keychains. Proudly wear your pom all day as a bracelet.
Finery London Dimble Pom Pom Leather Bracelet, $35, available at Finery London.
Is it a cool 3-D effect or just a clever mesh overlay?
Finery London Argyle Origami Mesh Detail Jersey Top, $65, available at Finery London.
Feeling shifty.
Finery London Kimpton Tuck Front Dress, $89, available at Finery London.
Culottes? We’re going to start calling them cool-ottes.
Finery London Belgrave Jersey Culottes, $79, available at Finery London.
Tip-toein’ in our slip-ons.
Finery London Elwood Luxury Pointed Trainers, $95, available at Finery London.
We wouldn't mind being chained to these earrings.
Finery London Reesly Right Angle Connector Earrings, $45, available at Finery London.
“HOOP!” there it is.
Finery London Hurlock Hoop Front to Back Earrings, $35, available at Finery London.
Tailored trousers are not just for the luxe.
Finery London Allexton Stripe Jacquard Wide Leg Trousers, $95, available at Finery London.
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