From an Instagram-famous pink clay face mask to a glittery cream shadow that exceeds its $17 price point, Amazon's page of under-the-radar brands allows indie-product discovery with the ease of shopping, well, non-indie products. You don't need the time or patience to hunt through pages upon pages of unique finds, because we already did a deep dive into the sleeper section for you — pulling out the best buys in makeup, hair, body, and skincare. Prepare to inspire some serious "where'd you get that?" beauty-stash envy in three, two, one...
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Alder New York Brightening Face Mask
Vegan beauty brand Alder New York's range of kaolin clay-based masks target skin goals like brightening, hydrating, and smoothing, and are readily available for free Prime shipping — that is, if they don't sell out first. (Don't want to commit to a jar yet? Add one of their travel-friendly mask sachets to try the product before investing in a full-size.)
Alder New York Brightening Face Mask, $, available at Amazon
Brooklyn Botany Brown Sugar Body Scrub
Take it from us: A body scrub is the easiest way to make your shower feel like the most luxurious step of your self-care routine. This scrub smells like cookies and leaves skin feeling smooth AF.
Brooklyn Botany Brown Sugar Body Scrub, $, available at Amazon
Type: A Deodorant
There's a whole universe of natural deos out there, but this cream formula is one of our favorites; In addition to being super gentle on skin, it's available in a variety of scents to suit every preference.
type: A Deodorant, $, available at Amazon
Baja Bae Bronze Tanning Lotion
A safe, faux glow is the ultimate summer accessory — and this product combines the ease of applying a body lotion with the effect of a self-tanner. (No pre-exfoliation or tanning mitt required.)
Baja Bae Bronze Tanning Lotion, $, available at Amazon
Avarelle Acne Absorbing Cover Patch
These clear hydrocolloid stickers have a whopping 2,697 reviews — the majority of which got the coveted five stars. Plus, calendula and tea tree oil help soothe and clear up breakouts.
Avarelle Acne Absorbing Cover Patch, $, available at Amazon
Chella Skin Care Eyebrow Pencil with Spoolie
Define and fill in brows with this creamy, vegan pencil, complete with a spoolie-end to blend and brush up arches.
Chella Skin Care Eyebrow Pencil with Spoolie, $, available at Amazon
Nature Lab Perfect Smooth Shampoo & Conditioner Duo
You don't need to be a chemistry whiz to appreciate these Florence Flask-shaped bottles of shampoo and conditioner. The Japanese brand's formula is crafted from an argan, baobab, and marula oil-infused blend.
nature lab Perfect Smooth Shampoo & Conditioner Duo, $, available at Amazon
C'est Moi Gentle Mineral Sunscreen Lotion Broad Spectrum SPF 30
Shield your skin from UV-rays with this hydrating, mineral sunscreen lotion made from zinc oxide, organic aloe, shea butter, and fruit extracts.
C'est Moi Gentle Mineral Sunscreen Lotion Broad Spectrum SPF 30, $, available at Amazon
Dermaflash Flash & Glow Resurfacing Peel Pads
Address uneven tone to texture with these glycolic- and salicylic-acid brightening pads that are crafted to reveal fresher-looking skin through continued use.
Dermaflash Flash & Glow Resurfacing Peel Pads, $, available at Amazon
Luca Wellness Clean Sweep Cleansing Balm
Once you discover the art of the double cleanse, you'll never go back. Gently remove every trace of dirt with this botanical-based balm cleanser that transforms into a makeup-melting oil when in contact with skin.
Luca Wellness Clean Sweep Cleansing Balm, $, available at Amazon
Mia Del Mar Chiseled Cheek-a Contour + Highlight Kit
Get that luminous, summer-glow look with an all-in-one face palette featuring six shades of powder-highlighter and bronzer.
Mia Del Mar 'Chiseled Cheek-a' Contour + Highlight Kit, $, available at Amazon
Face Stockholm Veil Lipstick
IKEA isn't the only cool export from Sweden — Face Stockholm's creamy sheer lipsticks are cruelty-free and offer the prettiest wash of hydrating lip tint.
Face Stockholm Veil Lipstick, $, available at Amazon
3INA Cream Eyeshadow
3INA's long-lasting cream formula delivers high-impact, shimmery color that can be worn alone or as a glittery base for layering on powder eyeshadow overtop.
3INA Cream Eyeshadow, $, available at Amazon
Sand & Sky Australian Pink Clay Porefining Face Mask
Treat your skin to this fan-favorite, purifying-clay mask — it helps absorb excess oil and leaves skin looking instantly clearer post-use.
sand & sky Sand & Sky Australian Pink Clay Porefining Face Mask, $, available at Amazon
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