At this point, it's only a matter of time before an It Girl launches a clothing line. If you're a fan of brands like Reformation, Staud, and Marks & Spencer (which recently collaborated with Alexa Chung), we've found a new e-tailer to add to your bookmarks bar ASAP: Rouje. Recently launched by one of our favorite French girls (and style icons), Jeanne Damas, this online-only brand has everything you need to nail that I-was-born-cool look. Basically, it's a French girl style starter pack.
The best news, however, is that its prices won't put you on a baguette-only diet for the month. With graphic tees starting at $55 and dressier tops and blouses going for around $150, this destination is the perfect, guilt-free place to score a few fresh pieces for the season. Click on to shop, and when someone asks where you got your look — well, you can say that you heard it here first.
J'adore this T-shirt.
Rouje Jeanne Tee, $55, available at Rouje.
When mom jeans meet a little je ne sais quoi.
Rouje Sabina Jean, $140, available at Rouje.
'90s in the best way.
Rouje Sarah Tank, $62, available at Rouje.
If this doesn't make you want to run through the fields of the French countryside, we don't know what will.
Rouje Laura Dress, $174, available at Rouje.
Silk button-ups are a must.
Rouje Adeline Blouse, $146, available at Rouje.
Swap out your light wash jean jacket for a darker, more retro style denim piece.
Rouje Aude Jacket, $185, available at Rouje.
Consider adding some red to your outerwear collection.
Rouje Mona Jacket, $326, available at Rouje.
The going out top, revisited.
Rouje Yasmine Blouse, $118, available at Rouje.
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