As people who love clothes, we think there are few better feelings than the one you get when you score an amazing piece of clothing you know no one else has. Even better when your fashion peers all clamor to ask you where it's from. Better even than that? Having a good story to share about it, like that one time your favorite website clued you into emerging online fashion retailer W Concept (hint, hint).
Focusing on predominantly young, up-and-coming designers in Seoul, W Concept is full of trend-forward, contemporary priced pieces that just ooze cool. You can find all the fashion-girl trends we talk about in one place, from your extra-long sleeves to your grandma heels. And most items won't cost you more than $200. So if you're overdue for putting a pause on your Zara addiction, or your wardrobe could use a new compliment-getter, click on to see our picks — we're blowing the lid off this shopping secret.
The cool-girl's take on the little black dress.
Monts Fitted Dress, $108, available at W Concept.
Add a bit of edge to your everyday look.
Love Me Monster Simple Ring Drop Surgical Earrings, $68, available at W Concept.
Get your slit on.
Another A Front Slit Jersey Pants, $108, available at W Concept.
Everyone needs some blue suede shoes.
Salondeju Retro Bloafer, $218, available at W Concept.
Proof that a pink top with bows doesn't have to be overly girly.
Among Sleeve Tie Blouse, $98, available at W Concept.
Admit it — your crossbody has seen better days.
Outline Classic Camel, $389, available at W Concept.
Wrap dress + slip dress = magic.
Happening Wrap Slip Dress, $223, available at W Concept.
Replace your work pants with a work skirt.
Moontan High-Waist Belt Skirt, $218, available at W Concept.
The coolest grandma-shoes you've ever seen.
Yuul Yie One Doughnut Buckle Slingback, $198, available at W Concept.
The polo shirt is back with a vengeance.
Frontrow Contrast Collar Piqué Knit, $168, available at W Concept.
Just slip 'em on and you're out the door.
Evviva Slip-On, $219, available at W Concept.
Embrace the fashion hoodie.
Y.Yohanix Navy Hoodie, $128, available at W Concept.
Where have flared sweatpants been all our lives?
Maison Marais Cozy Bell Trouser, $168, available at W Concept.
Add some espadrilles to your summer footwear arsenal.
Naguisa Soc Espadrille, $158, available at W Concept.
Get your hands on a satin souvenir jacket without all the vintage hunting.
Underair Satin Souvenir Jacket, $138, available at W Concept.
Like what you see? How about some more R29 goodness, right here?
19 Seriously Cool (& Super Affordable) Wedding Dresses