Our jaws hit the floor when we saw Gwen Stefani's new look at the Billboard Music Awards this past weekend. The pop icon, who has become known for her pinup hair and red lips, showed up sporting a much more subdued style: monochromatic makeup and down-to-there curls. Our thoughts? We totally dug this new incarnation of Gwen.
However, if you think this is the first time the singer/designer/host/all-around boss has switched up her look, you're in need of a history lesson. Since winning our hearts as the lead crooner of No Doubt, Gwen has gone through many beauty transformations — and they've all been noteworthy.
Click through to take a stroll down memory lane. The only thing left to wonder? What Gwen will try next.
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Early Gwen, circa 1999, had a Florence Henderson flip — and some serious dip-dyed black ends.
Photo: PETER BROOKER/REX/Shutterstock.
Remember Gwen's glossy red lips and pageboy hats? She solidified this style as her signature in 2002.
Photo: Stewart Cook/REX/Shutterstock.
In August 2004, Gwen embarked on her rockabilly phase, which meant loads of curls and fresh flowers in her hair.
Photo: ERIK C PENDZICH/REX/Shutterstock.
Talk about high-top hair! Gwen sported this style at the 2004 Golden Globe Awards.
Photo: Jim Smeal/BEI/BEI/Shutterstock.
The head full of curls and sparkling hairpiece are so 2005.
Photo: Matt Baron/BEI/BEI/Shutterstock.
Behold: The first incarnation of the long, high ponytail and more matte red lips, in August 2005.
Photo: Matt Baron/BEI/BEI/Shutterstock.
In 2006, Gwen started experimenting with pinup hairstyles — like this twirling half-Victory roll — and inky eyeliner to match.
Photo: REX/Shutterstock.
At the 2011 amfAR Gala, Gwen got glam with high-volume hair and sooty black eyeliner.
Photo: REX/Shutterstock.
Has a messy topknot ever looked as good as it did on Gwen in 2014?
Photo: MediaPunch/REX/Shutterstock.
Around the same year, Gwen started experimenting with structural hairstyles. This one is a combo of two buns alongside panels of straight hair on either side of her face.
Photo: Matt Baron/BEI/BEI/Shutterstock.
For the Refinery29 Country Club event in 2014, Gwen's matte red lips and vintage curls were on-point.
Photo: StarPix/REX/Shutterstock.
At the 2015 American Music Awards, Gwen went full Southern belle with big-time volume.
Photo: Chelsea Lauren/REX/Shutterstock.
How cool is this two-toned ponytail she rocked a few weeks ago?
Photo: Everett/REX/Shutterstock.
Gwen's latest appearance ushered in a brand-new look for her: monochrome makeup, lighter brows, and long, Hollywood-glam waves.
Photo: Lester Cohen/BBMA2016/Getty Images.
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