Fast. Current. Affordable. These are some of the biggest selling points of your go-to chain, Zara. But, that standby brand isn't the only retailer in the game that abides by that fashion-of-the-moment criteria. Sure, there's Topshop and newer-to-the-U.S. stores like COS and & Other Stories, but there are also some lesser-known chains with a similar mission.
Ahead, we highlighted six of these shops from around the world, with details on each one's style personality, plus some of our favorite items. We promise you'll find something just as good as that asymmetrical Zara dress you bought yesterday.
Based In: London
Who Shops Here: The Nouveau Minimalist
If you've seen this British newbie spotlighted on our site before, it's because they just get it. The shop was founded by former heads from both Topshop and ASOS and, unsurprisingly, the brand's aesthetic nails your fast fashion needs right on the nose. You can find well-tailored pieces in an array of muted prints and graphics that veer off from your typical mall finds.
What we're buying:
Finery London Bruton Fine Art Print Shirt Dress, $119, available at Finery London.
What we're buying:
Finery London Edenhurst Leather Peep Toe Ankle Boots, $199, available at Finery London.
What we're buying:
Finery London Danehurst Knotted Shell Top Jumpsuit, $145, available at Finery London.
Based In: Los Angeles
Who Shops Here: The No-Fusser
Founded in Berlin in 2010, Koshka offers a range of goods from shoes to accessories to ready-to-wear from up-and-coming designers, as well as its own, very affordable house line of breezy tops, throw-on dresses, and quirky add-ons.
Koshka, $69.00, available at KoshkaJOA, $64.00, available at KoshkaKoshka, $45.00, available at Koshka
What we're buying:
Koshka Faded Stripe Set, $75, available at Koshka.
What we're buying:
Dusen Dusen Waves Backpack, $105, available at Koshka.
What we're buying:
Unif Dashiki Knit Dress, $59, available at Koshka.
Based In: NYC
Who Shops Here: The Downtowner
While this shop carries some of our favorite indie designers like Alice McCall, it's the house line that proves most noteworthy, showcasing ripped-off-the-runway looks for a fraction of the price. We're particularly partial to its selection of adorable matching sets. Pro tip: Don't waste too much time leaving anything sitting in your cart since their best new arrivals are notorious for selling out quickly.
What we're buying:
Pixie Market Mia Striped Bell Sleeve Midi Dress, $102, available at Pixie Market.
What we're buying:
Pixie Market Off White Frayed Culotte Jeans, $112, available at Pixie Market.
What we're buying:
Pixie Market Dawn Choker Tee, $42, available at Pixie Market.
Based In: China
Who Shops Here: The Fashion Obsessive
That rainbow-striped skirt? Check. Wallpaper-floral tunic? Yep. Sporty culottes? You got it. All those forward-feeling, super-on-trend pieces are stocked right here — many for under $100. Score.
Front Row Shop, $38.00, available at Front Row ShopFront Row Shop, $64.00, available at Front Row ShopFront Row Shop, $101.00, available at Front Row Shop
What we're buying:
Front Row Shop Black Reversible Turtle Neck A-Line Sweater Dress, $84 $67.20, available at Front Row Shop.
What we're buying:
Front Row Shop Pink Suede Mules, $92, available at Front Row Shop.
What we're buying:
Front Row Shop Mid Wash Flared Denim Jeans, $69, available at Front Row Shop.
Based In: U.K.
Who Shops Here: The Uptowner
Just celebrating its 20th anniversary, this British-based store offers an assortment of pieces that easily fit into your everyday life, no matter what you do. While the neutral basics are great, the vibrant, printed separates are key for the brand.
Oasis, $49.00, available at OasisOasis, $65.00, available at OasisOasis, $36.00, available at Oasis
What we're buying:
Oasis Pale Wash Shorts, $49, available at Oasis.
What we're buying:
Oasis Stripe Longline Shirt, $82, available at Oasis.
What we're buying:
Oasis Canvas Stripe Shopper, $49, available at Oasis.
Based In: South Korea
Who Shops Here: The Trend Chaser
Have your eye on that designer find, but don't have it in you to drop the five-figure price? Cruise over to Stylenanda to find those up-to-the-minute pieces (we're talking heels, bags, dresses, jackets, and everything in between) for a fraction of the price. Yep, just like you do at Zara.
Stylenanda, $88.00, available at StylenandaStylenanda, $25.00, available at StylenandaStylenanda, $72.00, available at Stylenanda
What we're buying:
Stylenanda Striped Buckled Slippers, $47, available at Stylenanda.
What we're buying:
Stylenanda Metal Lock Flap Top Bag, $60, available at Stylenanda.
Like what you see? How about some more R29 goodness, right here?
12 Gym Pieces You Need For Your Next Workout