Our love for the superstore Target cannot be summed up in a few paragraphs (although, this GIF does a pretty good job encompassing all of our feelings). We've spent many weekends aimlessly walking up and down the aisles, debating whether we really need those throw pillows, that newly on-sale candle, or that skirt from the latest designer collaboration.
Simply put: The big-box store has an impressive plethora of products to choose from, and if you've taken a trip to one recently, you probably noticed that it's slowly but surely becoming a beauty mecca, too.
Target's natural hair-care selection has grown significantly over the years, and it has added well-known brands from as far as Paris and as close as Brooklyn. But, these products might have flown under the radar if you weren't on the lookout for them. Ahead, we've rounded up the best beauty buys from Tarjay — so pick up one of those big, red carts and shop away to your heart's delight.
Anyone on a budget should get to know Milani, stat! This affordably-priced brand makes products that are beautifully pigmented and easy to use.
Milani Fierce Foil Eye Liner, $7, available at Target.
We love us some K-beauty products. The only downside? Often, they have to be sourced online. When instant gratification is needed, Target comes through with this K-beauty staple created by a league of Korean researchers and skin scientists.
Mizon Night Repair Seruming Ampoule, $38, available at Target.
Fig + Yarrow is an indie brand often found at apothecaries and specialty stores. Little known fact: Target offers a select number of the brand's superstar products, including this powder clay mask, which is great for sensitive skin. Add water, yogurt, aloe, or manuka honey to create a paste, apply to clean, dry skin, and sit back as it cleans your pores.
Fig + Yarrow Rose Clay Mask, $23, available at Target
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We're not ones to judge a shampoo by its scent alone. But you know what? This fruity-scented formula smells so good, you'll want to add it to your shower caddy upon first sniff. And beyond just smelling good, it happens to work. The silicone- and paraben-free shampoo gently cleans color-treated hair, so your dye won't spill down the drain with each shower.
Hair Food, $9.99, available at Target
When it comes to beauty billed as “natural,” there are so many shades of green — it’s tough to know how eco-friendly a product truly is. This brand walks the walk, creating red carpet-worthy products without phthalates, silicone, petrolatum, PEG, mineral oil, or other synthetics.
W3ll People Narcissist Foundation Stick, $29, available at Target.
Created by Zoe Mesnik-Greene in her college dorm room, Lasting Smiles' lip balms help raise money for cleft-palate lip surgery for children in developing countries. The company donates 25% of its proceeds and has funded 200 operations to date. Hydrate your lips with a good conscience, friends.
Lasting Smiles Peppermint Creme Organic Lip Balm, $3.99, available at Target.
This soap is a real treasure find. Olivia Wilde even swears by it! The gentle lather is so soft and the fragrance is purely delicious, the do-it-all soap can even be used to clean makeup brushes in a snap!
Dr. Bronner's Pure Castille Soap in Lavender (32 oz), $16.29, available at Target.
We've always been a fan of Yes To's products, but their latest launch is pretty epic. Formulated with tea tree and sage oil, this shampoo and conditioner duo will calm your scalp and help stimulate healthy hair.
Yes To Naturals Calming Scalp Relief Shampoo, $7.99, available at Target.
There's been an emergence of color-correcting products on the market, and these jumbo pencils are at the top of our faves list. They conceal redness, banish dark circles, and counteract dullness in three easy swipes.
Essence Say No To, $2.99, available at Target.
Sarah Potempa has the market cornered on beachy waves, thanks to her genius tool that does all the work for you. Simply clamp down on a section of hair, press the button, and watch as it rotates your hair into flawless curls. Want defined ringlets, loose beachy waves, or an all-out glam look? There's a setting for that.
Sarah Potempa Beachwaver S1, $129, available at Target.
We love the vintage-inspired packaging of this scrub almost as much as we love the fact that it's microbead-free (and has a sweet, citrus-like scent).
Mayfair Soap Foundry Grapefruit Bergamont Sugar Scrub, $8.99, available at Target.
These nugget-sized face packets may be small, but they pack a powerful punch. They're perfect for traveling and address a variety of needs — hydrating, revitalizing, exfoliating, anti-aging, deep-cleansing, and more.
Nügg Hydrating Face Mask, $3.29, available at Target.
Bevel is a new shaving system that's designed for men and women with coarse, curly hair. The single-blade razor, created by Tristan Walker, helps to prevent irritation and razor bumps so you can shave without worrying about messing up your skin in the process.
Bevel Shave System and 30-Day Starter Kit, $89.95, available at Target.
Want hair like Oprah's? Pick up a product (or all the products) from her hairstylist Andre Walker's new line. The collection includes mongongo oil, a powerful super-ingredient you'll want to add to your regimen stat.
Andre Walker TKO Ultimate Moisture Conditioner, $15.99, available at Target.
This body lotion will leave you both moisturized and sun-kissed at the same damn time. See ya later, winter.
Soap & Glory The Righteous Butter Instant Sunkissed Tint Body Lotion, $12, available at Target.
Sonia Kashuk truly knocked it out of the park with her latest collection, exclusive to Target. This eyeshadow palette includes 16 matte and shimmer shades, so you can mix and match to your beauty-loving heart's content. It also has labels for which colors are best used on your lids, crease, lashline, or as a highlight — making it perfect for pros and beginners alike.
Sonia Kashuk Knock Out Beauty Smokey Eye Palette, $24.99, available at Target.
This face oil from Brooklyn-based brand Plant won't leave your skin feeling heavy or greasy. And it couldn't look cooler on your vanity (or Instagram, for that matter).
Plant Face Oil with Sea Buckthorn Skin Moisturizer for Normal & Combination Skin, $40, available at Target.
New to Target, skin-care brand Marlowe partnered with Clean the World — a nonprofit that recycles hygiene products discarded by the hospitality industry and redistributes them to those in need. We especially love this facial cleanser, which washes away dirt and grime without leaving skin feeling tight.
Marlowe No. 121 Men's Facial Cleanser, $8.99, available at Target.
Say it with us now: You are amazing. Ditto goes for this new Target addition. The collection (which comes in eight different scents) includes body wash, scrub, body mist, and body lotion. Cheryl Wischhover over at Fashionista described the line as an alternative to Bath & Body Works for tweens and teens, and we couldn't agree more.
You Are Amazing Vanilla Bean Body Wash, $3.99, available at Target.
Target just launched its very first nail polish collection back in January. It goes by the name of Defy & Inspire and includes 38 cheekily titled, reality TV-themed shades like Real Housewife, Toddlers & Tiaras, and Rich Kids.
Defy & Inspire Nail Polish in Rich Kids, $7.49, available at Target.
French skin-care brand Embryolisse recently came to Target — and it brought its most popular products with them. The most anticipated launch? This multitasking moisturizer that primes, hydrates, and helps to remove all traces of makeup.
Embryolisse Lait-Crème Concentrè, $28, available at Target.
This cream from Brooklyn-based brand S.W. Basics includes three (and, only three) of the most moisturizing ingredients out there: shea butter, coconut oil, and olive oil. It's guaranteed to nourish and deeply absorb into even the thirstiest of skin. And, judging from the cruel winter most of the U.S. is bound to have, we could all benefit from a jar — or two.
S.W. Basics, $32.00, available at Target
With the surprising number of big-name, natural hair products Target carries — SheaMoisture, Carol's Daughter, and Miss Jessie's, to name a few — Curls is one you might not gravitate to right away. But, you should. The brand is not only effective in warding off frizz, but seriously budget-friendly. You can use its Crème Brule for coil definition, along with adding much-needed moisture for the textured-haired girls out there.
CURLS, $10.99, available at Target
Lydia Mondavi's 29 was inspired by the beauty of California's Napa Valley, and consequently our favorite drink to indulge in — wine. Its Secret of the Vine Serum Extract helps fight signs of aging and enrich the skin with antioxidant grape seed, and olive and algae extracts.
29 by Lydia Mondavi, $24.00, available at Target
We've waxed poetic about Laneige's BB Cushion on many occasions. But, let us drill it into your heads once more: It’s damn good. It comes in six different shades and the coverage is ideal for those looking for a lighter, more natural look.
Don’t stop at the BB cushions, though. Target also carries a good number of skin-care products from the sister brand of the oh-so-popular AmorePacific. And, it's one of the few brick-and-mortar spots where you can find these Korean goodies, so may we suggest stocking up in bulk during your next trip?
Laneige, $34.00, available at Target
A cult classic among beauty lovers and insiders alike, this popular French product has all the hype surrounding it for a reason. Its acne-fighting formula helps ward off blemishes, reduce scars, and make pores appear smaller.
La Roche-Posay, $27.99, available at Target
This two-in-one shampoo and body wash contains non- carcinogenic ingredients that you can feel confident using on your head and body.
Attitude 2 in 1 Shampoo and Body Wash, $7.99, available at Target.
Many will probably be surprised to learn that Target stocks such a cult-classic favorite as Weleda's Skin Food. But, believe it people. You can scoop up the moisturizing cream online alongside that coffee maker you've been on the fence about.
Weleda, $9.79, available at Target
This lightweight, fast-absorbing plumping cream is another Asian beauty import worth investing in. The high concentration of hyaluronic acid helps penetrate the skin while providing it with bounce and youthfulness.
Hada Labo, $14.59, available at Target
This pure argan oil is a multi-use product (for hair, face, body, or all of the above) that's high on our must-haves list. It's rich in vitamin E, proteins, and essential fatty acids, and hydrates without clogging pores.
Acure Organics, $12.99, available at Target
This London-based brand is not only extremely popular across the pond and in the States, but all of its products have skin-care benefits, which we can completely get down with. This concealer is great for those on-the-go ladies who need an instantly rested look — a fake good night's sleep, if you will.
Pixi, $12.00, available at Target
Hopping on the wave of new cleansing conditioners on the market, this product is a shampoo-conditioner hybrid. The coconut oil and shea butter help repair damage, restore strength, and remove dirt.
Renpure Solutions, $6.99, available at Target
Crow's feet, wrinkles, and fine lines don't stand a chance against this hydrating eye cream. It helps lift, firm, and brighten the skin around the eyes.
MD Complete, $28.99, available at Target
Beauty junkies adore this luxe French balm. The honey, plant oil, and grapefruit essence make it one of the biggest saviors of chapped lips out there.
Nuxe, $19.00, available at Target
If you're a fan of Bioderma's magic makeup-removing qualities, you'll love Vichy's calming cleanser. The water-based formula is enriched with soothing rose phytophenol and helps take off makeup in one fell swoop.
Vichy Purete Thermale 3-In-1 One Step Solution, $17.49, available at Target.
Great for all hair types, this shampoo — rich in vitamins E and K, and coconut oil — leaves hair moisturized and aids in detangling. The best part: It contains no sulfates or parabens, and is cruelty-free. Natural products FTW.
SoapBox Bataua Fruit Oil Shampoo, $5.99, available at Target.
The 62-year-old Dessange Paris is another French cult brand to put on your radar (Brigitte Bardot was even a regular client of founder Jacques Dessange!). Its color-correcting creme, exclusive to Target, is a dream for all of the color-treated blondes out there. Formulated with linseed oil and blue pigments, it helps nourish and protect hair color.
Dessange Paris, $11.99, available at Target
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