When we first got wind of the fact that Teva and Ugg were collaborating on a hybrid shoe collection (as first reported by WWD), we thought it was a joke. Yes, both companies are known for their love-to-hate ugly shoes, and are owned by Deckers Brands, so a partnership wouldn't be too far-fetched. But the thought of a combination shoe — bringing together the Teva's hippie sandal silhouette and velcro straps with Ugg's sheepskin lining and over-the-ankle rise — simply didn't compute. Once we got a look at the final product IRL, though, we must admit: We kind of, sort of, love it.
In recent years, both labels have embarked on a rebranding mission, attempting to shed their guilty pleasure reputation and become recognized as on-trend lifestyle products: Teva has worked with Nasty Gal, Opening Ceremony, and Jhené Aiko in an effort to make flatforms cool again. (It even has Solange Knowles in its court); Ugg, on the other hand, is encouraging customers to wear its incredibly cozy boots outside of the house (and not exclusively when sipping on Pumpkin Spice Lattes) by signing on a motley crew that includes Rosie Huntington-Whiteley, Hailey Baldwin, and Tom Brady. This collaboration — combining the most recognizable (if oft-mocked) elements of each signature shoe — is the next step.
"We wanted to fuse the most iconic and loved elements from both brands and deliver them in a contemporary collection for the modern consumer," Wendy Yang, president of the performance lifestyle group at Deckers Brands, said in a statement.
The two styles in this "Tugg" collaboration — a sporty sandal and a mid-calf, open-toed boot — won't come cheap (one retails for $175, the other for $225). They're offered in five colors (black, gray, white, navy, and olive), and are already available at both Teva and Ugg. By themselves, the shoes definitely have a campy element to them. And while the sandal isn't a far cry from the Teva original (only enhanced by the fuzziness of Ugg's lining), the boot is a harder sell, since the neoprene upper gives it an almost cast-like look.
On paper, this definitely isn't something we would ever think would work — that is, until our very own Connie Wang took a pair out for a spin. Here's what she had to say about the "Frankenshoe": "I know that these are objectively ugly, but they are ugly in a really aggressive way that brings them right back around to cool (at least for me). I love Tevas, unironically, and I’ve always wanted to wear Uggs, but couldn’t get past the Starbucks-girl connotations. But this hybrid is the worst/best of both worlds, and so hilariously foul that the contrarian in me HAS to love them. I’m not alone, either — 15 minutes after I posted this on my Instagram, I had 12 comments from friends who wanted to get a pair, too. Strength in numbers!"
In the collection's lookbook, models are seen in motion against a bright, patterned backdrop, which pairs well with the minimalist-inclined loose, neutral-hued layers of their clothing. It's something we've seen more of lately: Dion Lee and Tracy Reese chose Teva-like shoes to accompany their spring '17 collections this New York Fashion Week. (Thick-soled sandals-gone-chic are nothing new on the runway, after all.) But if Birkenstocks are so last season, and your beat-up Converse could use a rest, these chunky sandals are a fresh, normcore godsend for fans of ugly-cute footwear (though admittedly, they're probably not for everyone). Click on to see more.
Like what you see? How about some more R29 goodness, right here?
These Are The Only 11 Bottoms You'll Need This Fall