You always want what you can’t have — especially when it comes to beauty products. That’s why we’re getting the inside scoop from your favorite retailers on what’s selling out right now, how to sign up for waitlists, and where to go to find the next best thing. Because if everyone’s buying it, you know it’s got to be good. Whether she's getting inked or changing her hair color for the umpteenth time, Kylie Jenner has a dynamic beauty history — one that's been well-documented on this site. But nothing has caused more of a frenzy than the social media star's coveted lips — and the shades with which she adorns them. Case in point: Jenner's sold-out Lip Kit collection.
When Jenner first launched her line of liquid lipsticks and matching lipliners last November, the entire stock of product sold out immediately, and dozens began to resurface on eBay for more than 10 times their original price. The online explosion occurred once again when Jenner dropped her Valentine's Collection last week.
We're not at all surprised by the popularity of Jenner's cosmetics debut, not only because of her star power but also because of the quality of the products. The shades — there are now six— are trendy but wearable, and the formula is opaque, matte, and long-lasting.
Unfortunately, all six shades are still out of stock, but you can follow Kylie Cosmetics' Instagram account to keep tabs on the forthcoming supply (or hop on her app for first dibs on restock information). If you simply cannot wait to start sporting Jenner-style hues, however, we've gathered a few alternatives that could pass for the real deal. Check 'em out, ahead.
If you were one of the lucky few to get your hands on Kylie's original and Valentine's Lip Kits, we applaud you. (Please tell us your buying secrets!) If not, don't worry, we've scoured the liquid lipstick and lip pencil markets for some other options that come pretty damn close.
If You Like Candy K
Anastasia Soare, founder of Anastasia Beverly Hills, has already conquered the brow and contouring worlds, so it's only natural that she set her sights on lipsticks. The brand's Pure Hollywood liquid lipstick is a dead ringer for Jenner's lipstick in Candy K (a tawny pink) — and the finish is just as opaque and matte. Looking for a lipliner to match? Try Sephora's Lip Liner To Go in Pink Beige.
Anastasia Beverly Hills Liquid Lipstick in Pure Hollywood, $20, available at Macy's.
If You Like Dolce K
Kylie Jenner herself is a fan of Colourpop's liquid lipsticks. The brand has a range of shades that fall in line with Jenner's aesthetic — and this one in particular is nearly identical to Dolce K. Layer it over a lipliner (like Nyx Cosmetic's Waterproof Color Lip Liner in Sugar Glass) for a budge-proof, brown-toned neutral that complements just about any makeup look.
Colourpop Ultra Matte Lip in Beeper, $6, available at Colourpop.
If You Like True Brown K
After seeing Jenner don brown lipstick on countless occasions, we were very excited to see that she created a chocolate shade of her own. Dose Of Color's Chocolate Wasted liquid lipstick provides a similar effect: deep, chocolatey color and a super-matte finish that doesn't crack or flake off after a few hours of wear. Pair this with Make Up For Ever's Aqua Lip in Chocolate Brown, and you'll be ready to rock this '90s trend far into 2016.
Dose Of Colors Chocolate Wasted Liquid Lipstick, $18, available at Dose Of Colors.
If You Like Posie K
This shade was the first of Jenner's Valentine's Collection to be announced to the public. Jenner held a contest on her Kylie Cosmetics Instagram account asking fans to help her name the lipstick. Sadly, the names we threw into the hat — "Mmm k" and "K"— were not chosen, and Jenner ultimately chose "Posie K" (which we will admit is pretty fitting). Nyx Cosmetic's Soft Matte Lip Cream in Prague is a comparable (albeit slightly brighter) shade, as is Charlotte Tilbury's Lip Cheat in Crazy In Love.
Nyx Cosmetics Soft Matte Lip Cream in Prague, $5.99, available at Ulta.
If You Like Koko K
Although Maybelline's liquid lipsticks aren't quite as matte as Jenner's, this shade, Nude Thrill, paired with Tarte's Tarteist Lip Crayon in Boho creates a creamy, pinky-nude combination that's perfect for daily wear.
Maybelline Vivid Matte Liquid in Nude Thrill, $6.39, available at Drugstore.com.
If You Like Mary Jo K
This shade, which Jenner named after her grandmother, is a classic bright red that really rounds out the collection (everyone needs a go-to red lippie, right?). Sephora's Cream Lip Stain in Always Red is a near perfect match for Jenner's hue. Plus, the formula stays opaque and even (read: not patchy) all day. For super-clean lines, we suggest lining your lips with Gwen Stefani's classic red lipliner from Urban Decay) before applying the liquid lipstick over top.
Sephora Cream Lip Stain in Always Red, $14, available at Sephora.
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