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The curly-hair market has been booming lately. New natural hair brands are popping up left and right, while "mainstream" lines are adding more products and tools for curly locks to their collections. (Finally!) The result: A shit-ton of products that cater to springy, bouncy strands landing on shelves. It's time to make room, because these brands are bringing you even more leave-ins, masks, and cleansing conditioners to add to your already cramped bathroom space. (We'll say it again: Finally!)
To celebrate, we've asked some of these companies to share all the info on their latest launches, so click through to see what's in store. We apologize to both your bank account and roommates in advance. Your hair, on the other hand, can thank us later.
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Is it just us, or does it seem like SheaMoisture launches a new collection every other day? No complaints here, aside from the cries from our wallets. The brand is coming out with a new line of high- and low-porosity products for 2016 that we're very excited about.
SheaMoisture Low Porosity Protein-Free Shampoo, $10.99, available end of January at Target.
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The low-porosity line is infused with star ingredients like baobab and tea-tree oil, which help promote scalp health and hydrate hair. Don't know where your strands fall? If your cuticles tend to lie flat and resist moisture and conditioning oils, this is the collection for you.
SheaMoisture Low Porosity Protein-Free Conditioner, $10.99, available end of January at Target.
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The low-porosity leave-in detangler will help your comb glide through even the most stubborn tangles.
SheaMoistur e Low Porosity Protein-Free Leave-In Detangler, $11.99, available end of January at Target.
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— PAID —
Hair oil is the beauty gods' answer to dryness, and this one from Ouidad works regardless of your curl type. Infused with natural ingredients like mongongo oil, coconut, and American palm seed and broccoli seed oils, this product gives curly hair intense hydration and shine, while also protecting it from heat and UV damage. Plus, you can work the oil into your current routine — using it as either a conditioner, leave-in treatment, or finishing spray.
Ouidad Mongongo Oil, $38, available at Ouidad.
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Madam C.J. Walker Beauty's affordable treatment oil is the perfect product to toss in your bag for travel: One pump refreshes dry hair by adding shine, while a heavier application adds moisture as a pre-shampoo or overnight treatment.
Madam C.J. Walker Beauty Culture Scent & Shine Coconut Oil, $14, available at Sephora.
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Meanwhile, the high-porosity collection is formulated for ladies whose hair is prone to damage and breakage, and has trouble retaining moisture. The line includes mongongo and hemp-seed oil — both hydrating gods — to help seal rough cuticles and hold in moisture.
SheaMoisture High Porosity Moisture-Seal Shampoo, $10.99, available end of January at Target.
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Pick up the co-wash for in-between shampoo days. It will help treat even the coarsest and most over-processed hair.
SheaMoisture High Porosity Moisture-Seal Co-Wash, $11.99, available end of January at Target.
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A styling gel that will neither dry out your hair nor leave it crunchy? Where's that waiting list?
SheaMoisture High Porosity Moisture-Seal Styling Gel, $10.99, available end of January at Target.
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This mask will create a barrier to help seal in moisture.
SheaMoisture High Porosity Moisture-Seal Masque, $12.99, available end of January at Target.
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This finishing elixir will give your newly hydrated hair some much-needed shine.
SheaMoisture High Porosity Moisture-Seal Finishing Elixir, $10.99, available end of January at Target.
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Those craving products on the more natural side of the spectrum have even more choices now, thanks to Rahua, a line made up of organic and 100% natural ingredients. Its new Finishing Treatment is a mix of oils and extracts that you can use on wet or dry locks.
Rahua Finishing Treatment, $45, available at Sephora.
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Natural hair brand Briogeo is expanding its rice amino and shea line — which previously only included a curl cream and conditioner — by adding a shampoo!
Briogeo Curl Charisma Rice Amino + Shea Moisture Shampoo, $22, available at Sephora.
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Briogeo's Rosarco line gets an A+ for the smell alone, but the fact that it also gives results makes it a favorite among curly-haired girls. PSA: The brand is adding to the line with a new shampoo...
Briogeo Rosarco Reparative Shampoo, $22, available at Sephora.
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...and conditioner! They will pair well with the leave-in and oil.
Briogeo Rosarco Reparative Conditioner, $24, available at Sephora.
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If you swear by the brand's deep-conditioning mask as much as we do, you definitely need to try this new launch. It's a gel-to-oil treatment that you can leave in either overnight or for a couple of hours prior to cleansing. Massage it into your mane — from root to tip. The gel will melt into an oil over time, and will leave you with the best smelling and softest hair around.
Briogeo Don't Despair, Repair! Gel-to-Oil Overnight Repair Treatment, $28, available at Sephora.
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Dove has been promoting a "love your curly hair" campaign for some time now. This year, the brand is adding to the hauls of natural haired girls everywhere with its new leave-in detangler. The lightweight formula nourishes, conditions, and helps to prevent breakage. It'll go kinda perfectly with your new curly-hair emojis.
Dove Quench Absolute Leave-In Detangler, $5.99, Target.
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The brand's ginseng volumizer now has a buddy in the form of this new volumizing shampoo, which will give your hair the ability to reach new, exciting heights.
Briogeo Blossom & Bloom Ginseng + Biotin Volumizing Shampoo, $22, available at Sephora.
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A big complaint among curly-haired ladies is the devil that is shrinkage. Well, Dark and Lovely's newest collection is looking to soothe this woe. The brand's latest products are designed to reduce breakage, bring strands back to life, but, most importantly, retain length. This starts with its new co-wash, which helps to detangle hair while repairing its elasticity.
Dark and Lovely Au Naturale Length Retention Melt In Softness Detangling Co-Wash, $9.99, available in March at Dark and Lovely.
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Fret not: This new balm is here to help you get a jump-start on those dreaded split ends before they make their way up the hair shaft.
Dark and Lovely Au Naturale Length Retention Inch By Inch Strengthening Balm, $9.99, available in March at Dark and Lovely.
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Lastly, the cream will moisturize your hair so well that it ends up feeling as soft as, you guessed it, butter. Just without all the added fat.
Dark and Lovely Au Naturale Length Retention Super Softening Hair Butter, $9.99, available in March at Dark and Lovely.
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Come April, beauty boss L’Oréal Professionnel is launching three new cleansing conditioners for various hair types. The one we'd like to bring to your attention is, naturally, the one formulated for you curly cuties out there. It contains zero harsh salts or parabens, so you don't have to worry about moisture-sucking ingredients.
L’Oréal Professionnel Liss Unlimited Cleansing Conditioner, $38, available in April at L’Oréal Professionnel.
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Hairstylist Jen Atkin's newest formula for Ouai is formulated just for curls and leaves hair smooth, bouncy, and defined.
Ouai Curl Shampoo, $28, available at Ouai Haircare.
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As an expansion of its anti-shrinkage line, Dark and Lovely is coming out with a new curl refresher to use instead of basic ol' water. Just spritz your hair with the lightweight spray, which includes moisturizing agents like mango oil and bamboo milk, give your head a little shake, style as you please, and you're good to go.
Dark and Lovely Au Naturale Anti-Shrinkage Twice As Nice Curl Refresher Spray, $9.99, available Jan. 30 at Dark and Lovely.
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Bumble and Bumble's products cover a variety of hair types and textures, but that doesn't mean the offerings for curly locks aren't just as amazing as other lines' in our slideshow. The brand's latest collection is meant to enhance all curl textures, from loose waves to tightly coiled ringlets. The six products to follow are made to be mixed and matched, depending on your needs.
The first step toward curl perfection is the sulfate-free shampoo, which, along with the brand's other products, is made with a mix of Brazilian oils and humidity-defying polymers. Ta-ta, frizz.
Bumble and Bumble Bb. Curl (Care) Sulfate Free Shampoo, $31, available at Sephora.
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Introducing a conditioner you can customize for your specific wants. How? You can use it as a co-wash, a rinse-out, or a leave-in. The choice is yours.
Bumble and Bumble Bb. Curl (Care) Custom Conditioner, $34, available at Sephora.
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Use this styling cream, great for those with looser curls, before air-drying or diffusing for sleek definition and movement.
Bumble and Bumble Bb. Curl (Style) Defining Creme, $31, available at Sephora.
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Remember that Brazilian oil blend we mentioned earlier? This mousse takes advantage of its conditioning properties by providing frizz-free texture without the annoying hard crunch usually associated with mousses.
Bumble and Bumble Bb. Curl (Style) Conditioning Mousse, $31, available at Sephora.
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A hybrid gel-oil, this styling wonder provides the hold of a gel and the shine and nourishment of an oil.
Bumble and Bumble Bb. Curl (Style) Anti-Humidity Gel-Oil, $34, available at Sephora.
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This reenergizing primer helps bring next-day (or third-day, or fourth-day...) curls back to life by providing slight hold and intense hydration.
Bumble and Bumble Bb. Curl (Style) Pre-Style/Re-Style Primer, $28, available at Sephora.
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Need to keep your baby hairs and edges in check while you're out on the town, but don't want to carry around the bulky jar edge gel typically comes in? Creme of Nature has a solution: Its beloved Perfect Edges product comes in on-the-go packaging. Seriously, why hasn't anyone thought of this earlier?
Creme of Nature Perfect Edges On-The-Go, $3.99, available Jan. 25 at Walgreens.
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Creme of Nature is also coming out with a trio of natural-ingredient products, which will be rolled out throughout the year. First up is the Ultra-Moisturizing Mango & Shea Butter collection, powered by two ingredients that are beloved by the natural and curly-hair community.
Creme of Nature Ultra-Moisturizing Shampoo with Mango & Shea Butter, $4.99, available in March at Sally Beauty.
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Follow the shampoo with the conditioner for extra hydration...
Creme of Nature Ultra-Moisturizing Conditioner with Mango & Shea Butter, $4.99, available in March at Sally Beauty.
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Then, finish with the leave-in for a triple-moisturizing and nourishing whammy.
Creme of Nature Ultra-Moisturizing Leave-In Conditioner with Mango & Shea Butter, $4.49, available in March at Sally Beauty.
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It may be the middle of winter, but that doesn't mean your hair can't smell like you're sipping on a fruity drink in the summer. And that's exactly how you'll feel with Curls' newly launched blueberry leave-in conditioner. The scent is not only divine, but the product's reparative properties don't disappoint, either.
Into the blueberry theme? The brand is also releasing a blueberry wash and mask later in the year.
Curls Blueberry Bliss Reparative Leave In Conditioner, $12, available at Curls.
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Coming to an Ulta near you (and online) in March, Macadamia's new curl-enhancing spray will leave your curls shiny, frizz-free, and, most importantly, healthy.
Macadamia Professional Curl Enhancing Spray, $36, available in March at Ulta.
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Get your conditioning, detangling, and defining out of the way in one convenient bottle, thanks to Amla Legend.
Amla Legend Combing Cream, $6.29, available end of January at Amla Legend.
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Curl definition starts and stops with Eden BodyWorks' new jelly, which is infused with shea butter, coconut oil, and mango.
Eden BodyWorks Coconut Shea Natural Curling Jelly, $8.99, available in March at Eden BodyWorks.
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Calling all coconut lovers: Ouidad's new Curl Immersion line has everything you need to bring even more of your favorite scent into your shower.
Ouidad Curl Immersion Coconut Cleansing Conditioner, $36, available at Sephora.
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Travel plans on the horizon? Fret not, just pack Ouidad's TSA-friendly set.
Ouidad Curl Immersion Travel Set For Kinky Curls, $36, available at Sephora.
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