Photo: Astrid Stawiarz/Getty Images.Kanye West sent superfans into a frenzy (and into a very long line) over the weekend with a limited-run The Life of Pablo shop in New York. And, according to the man himself, it was quite a success.
West set up a two-day pop-up shop on Wooster Street in Soho, so those not present at his Madison Square Garden listening party/Yeezy Season 3 presentation could get their hands on some official The Life Of Pablo merch. Never mind that he announced the event on Thursday afternoon, less than 24 hours before doors opened: On Friday and Saturday, the performer drew crowds of fans and streetwear enthusiasts — and, of course, resellers. (Unsurprisingly, the gear is fetching quite a premium on eBay: One denim jacket, priced at $400 at the pop-up, had a starting bid of $1,600, eventually topping over $2,000, according to Complex.)
Photo: Astrid Stawiarz/Getty Images.Last night, West hit Twitter to share his thoughts on Pablo, social media, and more. Notably, he claimed that, while some believed he couldn't move much merch, his pop-up sold $1 million of TLOP clothes.
they called me crazy and pointed fingers
— KANYE WEST (@kanyewest) March 22, 2016
but there is no other brand that could sell 1 million dollars of clothing in 2 days from 1 location!!!
— KANYE WEST (@kanyewest) March 22, 2016
While we can't verify these numbers, they don't seem impossible given the amount of money people were reportedly dropping on the limited-edition items. Plus, Kanye tends to have a sell-out effect (see: every Yeezy Boost drop).
Also, Kanye loves you.
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